Project Overview
Founded in 1966, Tataropoulos represents a legacy of timeless elegance and exceptional craftsmanship in Greece. Renowned for its bespoke, high-quality jewelry, the brand seamlessly blends traditional artistry with contemporary design, delivering unique creations that reflect the refined tastes of discerning clients.
Goals
The primary goal of the project was to enhance the brand’s online presence with a visually captivating e-commerce website that reflects its elegance. My approach centered on improving user experience and driving online sales.
Research Goals
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Understand Jewelry Purchasing Trends: Investigate how users interact with online jewelry platforms and identify factors influencing their purchasing decisions.
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Analyze Competitor Strategies: Examine current jewelry websites to assess their design elements, user experience (UX) patterns, and engagement tactics.
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Identify User Pain Points: Determine common challenges users face when browsing or purchasing jewelry online.
Key Findings
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User Preferences:
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Users prioritize high-quality images and detailed product descriptions when purchasing jewelry online.
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A seamless and secure checkout process is crucial for user satisfaction.
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Pain Points:
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Complex navigation and cluttered interfaces deter users from exploring products.
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Lack of trust signals, such as customer reviews and clear return policies, negatively impact purchasing decisions.
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Competitor Insights:
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Successful jewelry websites employ clean, minimalist designs that highlight product imagery.
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Features like virtual try-ons and personalized recommendations enhance user engagement.
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Old Website Problems
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Inefficient navigation.
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Poor mobile responsiveness.
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Friction in the checkout process.
New Website
Color Palette
Fonts
