ESMO EVENTS
APP REDESIGN
Status Quo​​
Despite its vital role in facilitating connections within the oncology community, the ESMO Events app has struggled to fully meet its users' needs. Analysis reveals that users face challenges with the app's complex navigation, slow performance, and insufficient online events possibilities. These shortcomings hinder the app's ability to provide a seamless, engaging event experience, underscoring the need for a comprehensive redesign to address these critical areas and enhance overall user satisfaction.
Design Goals
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Optimize app responsiveness and loading times to ensure information is accessible without delays.
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Implement a more intuitive and user-friendly interface to simplify navigation and reduce user frustration.
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Expand personalization features to tailor the event experience to individual professional interests and preferences.
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Improve networking features with smarter matching algorithms to facilitate meaningful professional connections.
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Incorporate options to attend events in person or online.
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Develop a feedback system within the app to gather real-time insights and suggestions from users.
Feature Enhancements
Personalized Event Discovery:
Introduce AI-driven recommendations for events and topics based on user interests and past activity.
Interface Redesign:
Use a minimalist design approach with clear, intuitive navigation pathways.
Hybrid Event Options:
Integrate features for users to select either in-person or virtual event attendance with corresponding content and interaction opportunities.
Design Process
Research
In preparing for the redesign of the ESMO Events app, I made an analysis of other medical associations to understand their digital engagement strategies.
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This research involved exploring the functionalities, user interface, and features of apps and platforms used by organizations like ASCO, EHA, and SITC.
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Our aim was to identify industry standards, innovative features, and user engagement tactics that could inspire and inform the enhancement of our own app, ensuring it meets and exceeds the expectations of our professional community.
User Flow - Event registration
User Interface
